Oh, Mother! Marketers Struggle to Categorize an Increasingly Complex Demo
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So perhaps you heard that Isabel and I were on Good Morning America the other day, talking about Alpha Mom. Or rather, the “Alpha Mom,” whomever that is. According to GMA, she’s a hard-driving, take-no-prisoners mama barracuda. She’ll eat you alive! Run, regular low-key moms!…
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I rarely highlight charities on my personal website. This is not because there aren’t millions of amazing and worthwhile places to give our time and money. It’s more that I have trouble narrowing down which charities to share. I start with one and this leads…
The power of information—classic Dr. Spock-type advice plus dish on all the newest innovations and hippest trends—is the draw of Alpha Mom TV, a cable channel started by 34-year-old working mother Isabel Kallman. Kallman believes Alpha Mom TV is a salve for new mothers’ busy…
By Mike Duffy Free Press TV Writer All power to the people — the television-viewing people. Comcast has about 1 million subscribers in the Detroit area. It is also No. 1 nationally, with 21.5 million U.S. subscribers. Its 3-year-old On Demand catalog has more than…
By Shannon Mullen, Staff Writer It is hard to watch, especially if you have ever experienced something similar yourself. The blond-haired preschooler, enraged that she was denied a seat beside her friend, flails her arms and fists and wails like a fire engine in a…
By Katie Byers For The Times 24-hour on-demand cable channel offers trends, tips for many stages There are thousands of books for new moms. Not to mention magazines and Web sites. Why not a cable channel? This question, among others, hit new mom Isabel Kallman…
THIS 24/7 TELEVISION CHANNEL is specifically designed to give the most-up-to-date parenting intelligence. Alpha Mom TV is the first-ever all-day., all-night parenting channel exclusively for, and by, moms. Alpha Mom TV will distinguish itself with programming that presents the latest, best-in-breed information on substantive child…
By: Shirley Brady It’s said that necessity is the mother of invention. In Isabel Kallman’s case, it was necessary to be a mother before being an inventor. The birth of her first child led to the creation of a different kind, the Alpha Mom TV…
By: Michael Storey Also something different is the new video on demand available to Comcast digital customers. In addition to regular programs from broadcast and premium networks, VOD features some special “direct to VOD” programming. Alpha Mom is such an example. The programs are found…
By LESLIE BRODY, STAFF WRITER Parents are constantly being told to drag the kids away from the television, but a new cable channel devoted to child-rearing aims to lure mothers to the tube. Alpha Mom TV hopes to attract mothers who can’t get their fill…
By R. Thomas Umstead In this story: ‘SPOTTY’ UNTIL NOW VORTEX FROM CORUS Comcast Corp. is reaching out to parents and kids through two new on-demand services. Parents can tap into three hours a month of informational programming on raising children through a new free…
By Darla Atlas There are no movies of the week on the Alpha Mom channel. The network, which launched on Comcast’s digital On Demand service in May, has little in common with the female-friendly fare on Lifetime or WE: Women’s Entertainment. While those channels are…
Show synopsis (air date: July 1, 2005): This week’s Cool Mom Inventions segment featured Isabel Kallman and Vicky Germaise, co-founders of Alpha Mom TV the first 24/7 parenting channel available on-demand. Other Guests: Dr. Cathleen London informed us about ways good nutrition can be fun…