Isabel Kallman photo by Jessica Shyba


Alpha Mom is a consumer lifestyle brand, new media and research company for moms and moms-to-be. It was founded and is run by Isabel Kallman, a mother to a 13-year-old son.

Even though Alpha Mom is New York-based, our writing contributors and online visitors are from all over the United States.

To get in touch with us, please refer to our Contact Us information.

Our Mission

Alpha Mom was started because, as counter-intuitive as it may seem, motherhood is not a natural instinct for many (many) women.

Rather, connectedness is a new mom’s first instinct. And, with non-judgmental support and advice from other moms and parenting professionals, we try to help women embrace motherhood with confidence.

As with everything, we all still have lots of questions and believe that there are no easy answers in parenting. You’ll often find us engaged in conversations either seeking or providing advice, all while trying to raise happy and healthy children.

At Alpha Mom we are tolerant of all styles of parenting as we can all learn from each other. We don’t believe there is a perfect mom style. In fact, we see humor in motherhood’s imperfections. So, join us to learn, support and laugh at the messy and magical experience of being a mom.

Advertising & Sponsorship Policy

We only accept advertising and sponsorship opportunities from companies whose product and services we would use ourselves. (Yes, as financially painful as it can be, we do turn away advertisers and sponsors.)

If a product or service review is a sponsored one, we will fully disclose that fact. If we receive a product for free, that is mentioned in our story as well.

If you are a company and would like to reach our community of moms, we would love to talk to you and create a customizable program that achieves your marketing objectives. You can reach us at [email protected].

Affiliate Relationships

We have affiliate revenue relationships with,  and with other retailers that are handled by third parties like Skimlinks, RewardStyle, Commission Junction and Linkshare.  If you see a link to a retailer, please assume that it is an affiliate link.  However, rest assured that our affiliate relationships do not guide our product recommendations, at all.

 Trademarks, Copyrights and Ideas

“Alpha Mom” is a Registered Trademark and we are its only legal owner. All text, logos, images, tutorials, and other items appearing on are copyright of Alpha Mom, LLC unless otherwise specified and may not be transferred or copied in any manner without written permission of No alterations or modifications whatsoever may be made to any of our logos, images, or tutorials without written permission. Violations will be prosecuted to the fullest extent of the law.

Use of our Photos from Craft and Food Articles/Posts

I hate that I have to write this, but since some websites are not approaching us before using our images, let me make it very clear what our policy is… usually if you ask to use our image from a craft or food post we allow and don’t allow the following:

  • You can use only one (1) photo from each post and that image may not be modified in any way (e.g. no banners or text added to it).
  • You must link directly to the post — and include appropriate credit — using the words “Alpha Mom.”
  • You are not allowed to list the craft’s or recipe’s supplies or tutorial (or rewrite the tutorial. That includes translation).
  • You are not allowed to upload any of our printables to your website.
  • You are not allowed to use any photos if they are to be used in a post that is sponsored.

Using images from this site to try to leach web traffic is not cool and in some cases putting you at legal risk. If you want to share, you can do that appropriately by following the above guidelines. (If you don’t ask us for permission beforehand, we reserve the right to ask you to remove our images or intellectual property for whatever reason).


As of the end of March 2010, Alpha Mom is part of a test group for Thinkstock — called ThinkCorps — and in return Thinkstock is helping us make more beautiful by providing us with royalty-free photos. These photos are used as the opening photos for articles (however, for craft tutorials and recipes we use original photos that are copyright-protected). We think Thinkstock Photos is the bees’ knees.


We abide by the Blog with Integrity guidelines.