Alpha Mom on the Today Show
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Kallman’s brainchild combines momcentric lifestyle content, curated posts from other blogs, product reviews, and an “alphamom lab” that matches moms with companies who want their opinions.
Alphamom.com [has] something for every mom: baby names, thoughtful columns about food, even a “guide to everything” (in five easy steps!). If only real life were so simple. But hey, it’s fun to read about how life could be so easy.
Isabel Kallman echoes this point of view, both as a marketer and a parent. “Parents are smart enough to educate their children,” said Kallman, CEO of Alpha Mom TV, a cable channel aimed at moms and a Web site that covers a raft of family topics. “They have to take the primary responsibility in regulating what kids do. It’s our job to teach our kids about the world.”
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