Fun Commercials Targeted at Parents
You seem to hear a lot about commercials that get it wrong when targeting parents (like the Motrin babywearing commercial and the ensuing Motrin Moms backlash).
Here are two recent commercials– one for television by McDonald’s and the other for the web by Toyota– that struck the right chord with me.
Published May 13, 2010.
Last updated October 10, 2017.
Toyota’s Swagger Wagon