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M&A in the Parenting Sector

By Isabel Kallman

celebrity%20baby%20blog%20logo.gifCongratulations to Celebrity Baby Blog on its sale to, owned by AOL Media. This is such great news for all us mom and pop entrepreneurs. I am a huge fan of Danielle Friedland, founder of CBB, who started her then fledging website four years ago while still an executive assistant at Avon, as a hobby.
danielle%20friedland%20picture.jpgBut, anyone who has ever met or worked with Danielle, knows that she is a smart and principled business woman. She was a pioneer in a niche area just as the celebrity baby boom was beginning, but was able to hold on to dominance in the space (8+ million pageviews per month) despite an ever growing number of copy cat sites launching by bigger players with deep pockets. Moreover, CBB held its lead without succumbing to snark and waving of the moral judgment stick which unfortunately is the trademark of most of the celeb posts written on the blogosphere. It’s great to see the good guys win.
Well done Danielle and Team CBB!

Isabel Kallman
About the Author

Isabel Kallman

Isabel Kallman is the founding mom of

Feel free to send nice emails to isabel[at]alphamom[dot]com.


Isabel Kallman is the founding mom of

Feel free to send nice emails to isabel[at]alphamom[dot]com.

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  • Angella

    May 22, 2008 at 4:31 pm

    Stories like this are so inspiring!
    Congratulations to Danielle!

  • whoorl

    May 22, 2008 at 6:04 pm

    This is such fantastic news!

  • cagey

    May 23, 2008 at 10:05 am

    I am impressed – that is awesome.
    I love celebrity gossip, but don’t really enjoy the snarky sites. CBB is one of the few sites that I read precisely because of the standards that it held – in particular, the one where they would not show photos of children where it was obvious the parent was trying to shield the child.
    Congrats to Danielle – what an achievement!

  • Kimberly Coleman

    May 23, 2008 at 10:36 am

    Danielle is a focused hard-working woman. Congrats to her and her team!

  • sleekraven

    May 23, 2008 at 10:50 am

    Hopefully, PEOPLE magazine moderates the blog the way CBB did. The blog was very respectful to the people they wrote about and proved to be a welcoming environment for everyone.

  • Booby Joe

    May 23, 2008 at 12:33 pm

    Sarah @ CBB is an EXCELLENT WRITER there. She has really been a main asset to that website and keeping it going. Its incredible that amount of work that goes into it.
    Way to go Sarah!
    Danielle and CBB good job too.

  • Marijke

    May 25, 2008 at 11:22 am

    What a neat story. Thanks for posting this.

  • Liz

    May 26, 2008 at 9:13 pm

    A big whoooo! to Danielle. Totally well-deserved. I can’t wait to see The Next Big Thing that she’s onto.

  • Andra Davidson

    May 29, 2008 at 6:32 pm

    This is great news! Congratulations to Danielle and everyone at CBB. It’s so nice to see this type of success story- well deserved.

  • Erica

    June 2, 2008 at 12:45 am

    How cool! That’s such inspiration.