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Earth Day: Supporting Clean Drinking Water for All

Earth Day: Supporting Clean Drinking Water for All

By Isabel Kallman

This post is sponsored by P&G

It’s Earth Day and I am grateful to live in NYC, home to some of the cleanest water in the United States.  I love tap water and think NYC’s is particularly tasty.  Even so, my home water is filtered by a reverse osmosis water tank.  It’s my building’s pipes that I am more concerned about.  And, it’s not lost on me how much of a privilege clean water is.  In fact, I think it should be a right, not a privilege of the world’s citizen.

But the truth is that unsafe drinking water is a struggle for more than 1 billion people worldwide.

I have partnered with Procter & Gamble (P&G) and made a special video for Earth Day about their clean water technology.  P&G has invested millions of dollars in providing clean drinking water worldwide with their P&G Purifier of Water technology.   P&G sent me demo kit to see how their simple technology works.  Their solution:  just one very small packet of powder that can turn 10 liters of dirty, potentially deadly water into clean and drinkable water in minutes.  These packets are not something you can buy off the shelf, but they sent one to me so I can show you how it works.  Watch me take clean NYC tap water, make it “dirty,” and then filter it into clean and drinkable water:

With these water purifying packets, and of course the help of 140 partners, P&G has provided billions of liters of clean water which has helped save an estimated 39,000 lives and prevented more than 290 million days of illnesses across 75 countries. Recently, P&G provided the 7 billionth liter of clean drinking water to a family in Brazil.

Each time you share my video and use the hashtag, #7BillionLiters, P&G will will donate an additional liter of clean drinking water (up to 1 million additional liters) to people around the world that need it (this is through the end of the day, 4/22).

To learn more, visit P&G’s Children Safe Drinking Water microsite.

Published April 22, 2014. Last updated May 22, 2018.
Isabel Kallman
About the Author

Isabel Kallman

Isabel Kallman is the founding mom of

Feel free to send nice emails to isabel[at]alphamom[dot]com.


Isabel Kallman is the founding mom of

Feel free to send nice emails to isabel[at]alphamom[dot]com.

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  • Fisher

    April 24, 2014 at 10:22 pm

    Wow, great technology. I share the video and hopefully more people can take advantage of this and have clean water to drink.

  • Emily Huston

    April 25, 2014 at 7:41 am

    I think every individual as well the companies should join their hand in a mission of providing Safe and clean drinking water across the globe. This will prevent children death from diseases directly linked to unsafe water or a lack of basic sanitation facilities.