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Big Progress: Additional Food Cos. Limit Ads to Kids

By Isabel Kallman

spongebobveggies071807.jpgLast month I wrote about Kellogg’s limiting its advertising to kids under 12 to only foods that meet a new nutritional criteria. Well, more than a bunch of new companies have joined them: McDonald’s, Coca-Cola, Mars, Hershey Foods, Unilever, Campbell, General Mills, Hershey, Kraft, and Pepsi.

Instead these major food companies will shift their ad dollars to promoting more healthy options in their food portfolio. Like Kellogg’s says they plan to do, some of these food cos. will probably reformulate their products to comply with this self-imposed nutritional criteria. General Mills will only used licensed characters on healthy foods and I hope others follow them. I’m not a huge fan of using licensed characters on children’s products. Managing my son’s whining for backpacks, balls, polyester pajamas all because they have a TV character on them makes my ears bleed (unless if it’s for Charlie & Lola, which I adore). But a battle over Sponge Bob frozen vegetables is one I will gladly lose.

Yes, there are more companies that need to step up to the plate (Burger King, Nestle, ConAgra and Chuck E. Cheese) but this is clearly a big step in the right direction by the food industry overall and a big win for consumers and families specifically.

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Isabel Kallman
About the Author

Isabel Kallman

Isabel Kallman is the founding mom of

Feel free to send nice emails to isabel[at]alphamom[dot]com.


Isabel Kallman is the founding mom of

Feel free to send nice emails to isabel[at]alphamom[dot]com.

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  • Divrchk

    July 18, 2007 at 1:31 pm

    I’ve seen Dora on individual packages of Edameme and the Backyardigans on packages of clementines. Every little bit helps 🙂

  • Belinda

    July 20, 2007 at 2:37 am

    Oh, I am so looking for these. Bella already eats Green Giant single servings and “simply steamers”–she will put away a box of steamed carrots meant to serve 4 as an afternoon snack. This is obviously some wacky recessive gene, but I intend to encourage it! I will also write to these companies and tell them how happy I am with the shift!

  • Mom101

    July 22, 2007 at 6:37 pm

    I think it’s a fabulous idea. And yet…I’ll believe it when I see it.

  • Maiken

    July 25, 2007 at 6:51 pm

    I absolutely love Charlie and Lola. However, I would rather buy my daughter a book or DVD of her favorite characters rather than a backback or underwear with the logo.