The Big Three: Whining, Fussing, and Tantrums
The Langley Schools Music Project are recordings from the mid-1970s of an untrained children’s chorus singing some of the best music of our generation. Their voices are raw and powerful.
The “Whatever” Baby
This is the cutest mini Alicia Silverstone copycat we have ever seen.
Official Contest Rules
Alpha Mom™, LLC & Disney Interactive official giveaway rules The Disney Interactive Giveaway (the “Promotion”) is sponsored by Alpha Mom™, LLC (“Alpha Mom™” or the “Company”). By entering the Promotion, you agree to comply with and be bound by the following official contest rules (the…
Brandweek: Babes in BrandLand
Brandweek, October 17, 2007 By T. L. Stanley Isabel Kallman echoes this point of view, both as a marketer and a parent. “Parents are smart enough to educate their children,” said Kallman, CEO of Alpha Mom TV, a cable channel aimed at moms and a…
The Age of the ‘Alpha Mom’
US News & World Report, September 3, 2007
The New Mommy Track
US News & World Report has done a cover story on some Mothers in America today: The New Mommy Track. It’s a mom/ workplace trend piece with three main stories: 1) More mothers win flextime at work, and hubbies’ help (really!) at home; 2) Busy…
Tuned In: Alpha moms know what’s hot in parenting–and they could be your best marketers.
Entrepreneur Magazine, September 2007 By James Park Marketers and businesses have been courting a new breed of do-it-all moms. These “alpha moms” are the leaders of the pack, keeping up on the newest products and trends and passing the word on to their mommy peers….
To opt-out of having your information shared with third-parties, enter email:
To stop receiving future communications from Alpha Mom, enter email address:
The Advertising Show
Listen to the interview here.
Alpha Mom Weekly
Alpha Mom Beauty & Health Dear Amy, Recently, with the gas prices and the environment and whatever else I should care about, I started taking mass transit to and from work. This requires me either to walk from my house to the bus stop or…
Alpha mom? Slacker? Good Enough Mother?
View Today Show segment here. My comments on this segment are here.
Great Strategies for Picky Eaters: The sneaky gourmet… what they don’t know is good for them.
In general kids are picky little people, some kids are not picky and they eat everything from sashimi to lima beans cooked with liver and onions. Those are kids I don’t really want to hear about, frankly. I mean, I’m happy for you but I’ve…
Oh, Mother! Marketers Struggle to Categorize an Increasingly Complex Demo
View article (subscription required)
Alpha Moms Tell Marketers Where To Go
View the video segment here.
Are you an Alpha mom? Or hope to be one?
Click here for the Today Show segment and accompanying article.
It’s time for a ceasefire.
So perhaps you heard that Isabel and I were on Good Morning America the other day, talking about Alpha Mom. Or rather, the “Alpha Mom,” whomever that is. According to GMA, she’s a hard-driving, take-no-prisoners mama barracuda. She’ll eat you alive! Run, regular low-key moms!…