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Catwalk, here I come!

By Isabel Kallman


Who’s got two thumbs and will be walking the runway during New York Fashion Week?


Why, that would be ME!

Yes, today at 1pm EST I’ll be tripping walking down the runway in support of the Ovarian Cancer Research Fund (OCRF) in the “Rumpled to Runway” fashion show hosted by the fantabulous Kelly Ripa. And, you can watch too at, since it will be streaming LIVE. AIIIIIEEEE.

In support of Ovarian Cancer Awareness Month, me and other bloggers (like my buddies Suburban Turmoil, Savvy Mommy, Style Mom, LA Stylist Mom and more) have been challenged to wear white one last time before fall begins and accessorize with teal, the color of ovarian cancer awareness.

The fine folks making this all possible are Electrolux, who have teamed up with the Ripa to raise awareness for this important cause. Starting today, Electrolux is donating $200 for each Perfect Steam washer and dryer pair purchased, as part of its $750,000 commitment to OCRF. These are beautiful appliances which also come in a gorgeous teal hue, of course (WANT!). In addition, each time you visit the Wash ‘n Care lounge at to enter for a chance to win a daily shopping spree or the grand prize of the the Perfect Steam washer and dryer, Electrolux will donate $1 to OCRF.

So, don’t forget to watch me on the runway today at 1pm EST and please pray that I don’t trip and fall. Amen.

Now, I need to get back to watching some inspiring videos to prepare for my turn on the catwalk!

My participation in the ‘Rumpled to Runway’ Campaign was sponsored by Electrolux who provided me with a $150 stipend to style my look for the runway.

Isabel Kallman
About the Author

Isabel Kallman

Isabel Kallman is the founding mom of

Feel free to send nice emails to isabel[at]alphamom[dot]com.


Isabel Kallman is the founding mom of

Feel free to send nice emails to isabel[at]alphamom[dot]com.

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1 Comment
  • Boston Mamas

    September 8, 2010 at 9:20 am

    Such a great cause Isabel — I had the pleasure of meeting Kelly in the summer for another OCRF initiative and was really impressed with her!