McDonald’s Recruits Mom to Be Ultimate Influencer
View article (subscription required). My comments are here.
View article (subscription required). My comments are here.
So, this morning I went back to The Today Show. Here’s a link to the video if you’re interested. Last time, I was on to discuss Alpha Mom as a consumer demographic that marketers are now coveting more than ever. True, moms have always been…
View Today Show segment here. My comments on this segment are here.
I’ve been dying to post this for over a week now. But, life got in the way and then I thought I should write about some sun safety news first, rather than about ME! Then, it was the fourth of July week(end) during which I…
So, we get a voice mail message at Alpha Mom from a producer letting us know that the show Today’s Family is interested in perhaps including us in a segment that they are producing on Best of the Web. But we should call her assistant…
Me and Geoff Vuleta, CEO of innovation consultant Fahrenheit 212, Alpha Mom’s strategic partner So, we have our financial projections, presentation materials, prototypes ready and walk in for our first meeting. Our host comes out to greet us, but is rushed and immediately starts out…
Dear NBC, Most of the loyal readers of Alpha Mom by now have already watched (and gagged) as poor Heather B. Armstrong had to endure being questioned by Kathie Lee Gifford on the Today Show. The entire time Heather was on TV all I could…
By now you may or may not have heard about the the rockin’ Second Annual CheeseburgHer Party at the BlogHer Conference last month. Honestly, there’s not much I can add to all the great posts that have already been written (If I missed yours, please…
The conference was awesome with lots of excitement and surprises to be had. It was the perfect balance of professional and personal. Read on.
Having spent a few years now watching and participating in the evolution and growth of the parenting social media world, I am making a prediction now. What do you think?
This is several days late, but I wanted to out it here for the archives and for those you may have missed it. I felt really good about how the the segment turned out (other than my on-camera NERVES) with fellow guests Susan Getgood and Jen Singer.