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Service Launch:

By Isabel Kallman

We haven’t tried out this new maternity dress rental service,, but since many of you readers are expectant moms I wanted to bring this new online boutique to your attention.

rentmaternitywear.comWhen I was expecting eons ago (not really… only seven years ago, but in the parenting-internet world that is a lifetime or two) it PAINED me to spend so much money on an evening dress that I knew I most likely would wear only once. I didn’t have any recently pregnant friends from whom I could borrow stylish (and currently fashionable) maternity dresses. Since then, I have seen a crop of maternity rental and consignment shops launch coincident with the baby boomlet of the past several years (wish they were around seven years ago, too). And, now I just heard about for us who prefer to type on our keyboards rather than pound the pavement. allows expectant women to rent (for a week at a time) new or gently used dresses from the current fashions of popular maternity designers like Christian Siriano (winner of Project Runway), Maternal America, and Olian Maternity. Rentals start at $25 per dress (most are worn only three or four times before they are retired) and you can pay an extra $25 to guarantee that your dress is brand new or only been worn once before. Even though you pay for shipping to you, the return shipping on your rental dress is free and they take care of all post-wear dry cleaning.

rentmaternitywear.comI also love that there is a “48-Hour-Try-On-Period” with every order. You can try on dresses to see how they look and if you choose not to keep them for rental, the rental fee is refunded (return shipping for the first 3 try-ons is free and beginning with the 4th there’s a $5 return shipping fee). also assures you not to worry about small spills which they understand occur and say they will take care of them. They seem to have lots of confidence in their cleaners because they profess that “all of our dresses must be in perfect condition, meaning brand new or next-to-new before they ship to our customers.”

If you do decide to use this rental service, I would caution you to read the fine print. The devil is always in the details and there are some VERY stiff penalties if you return a dress late.

Also, if you’ve used this service or have used similar ones, I would love to hear about it.

Isabel Kallman
About the Author

Isabel Kallman

Isabel Kallman is the founding mom of

Feel free to send nice emails to isabel[at]alphamom[dot]com.


Isabel Kallman is the founding mom of

Feel free to send nice emails to isabel[at]alphamom[dot]com.

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