Are Independents’ Days Over?
By: Shirley Brady The message on the Ice Channel’s website says it all. “As we begin the new year, financing prospects for the channel now appear to be bleak,” reads the Jan. 3 message from the start up network’s president and CEO, Michael Rosenberg. His…
On-Demand Channels: A Niche Frontier
By: Nat Ives “… Last week, for example, Comcast Cable’s 8.5 million digital subscribers started receiving a free on-demand parenting network called Alpha Mom TV. That channel is seeking its first advertisers.”
Philadelphia Edition — 60 Seconds
By: Ryan Buchanan Q: What can viewers of Alpha Mom expect to see? A: They can expect all the newest information on parenting trends and information from top experts around the country. Q: What kind of programs are on the channel? A: The programs are…
Insider, Retail News and More: Alpha Moms on TV
Macy’s West and Loews Cineplex Entertainment are reaching out to moms in conjunction with Alpha Mom TV Network. The network launched on Mother’s Day and is a 24/7 parenting channel available as an exclusive video-on-demand network for nearly 8.5 million digital cable subscribers through distribution…
Associated Press: Alpha Mom
NEW YORK (AP) – There are channels that focus on food, garden and home, but now comes Alpha Mom TV, a 24-7 channel devoted to parenting and catering specifically to mothers. It features programming about child-rearing issues, including nutrition and safety, and women’s issues, such…
Network puts focus on moms
By: Connie Lauerman Moms looking for parenting information at all hours have a new source of information. Alpha Mom TV, a new digital cable, video-on-demand television network that as of press time was scheduled to debut Tuesday on Comcast. Alpha Mom TV is the brainchild…
Northwest Life — TV Addict Column: Alpha Mom TV
“Taking a childbirth class is a lot like taking a class for losing your virginity.” These tips and more on a new 24-7 parenting channel — maternity fashions, nursery décor, baby gear and more– launching today in Seattle. Beats “Nanny 911,” if you ask me….
New/Now: May Picks
TV CHANNEL Alpha Mom TV This new 24/7-cable channel is the first specifically geared toward moms. Programs will feature the latest parenting advice, the hippest trends and products, and research breakthroughs. Look for it through your digital cable providers.
Leaders of the Pack
Alpha moms and A-type ‘good girls’ leaving the Superwomen in the dust By Mary Butler, Camera Staff Writer for the Daily Camera Now there’s Alpha Mom TV. The 5-week-old cable on-demand channel, offered through Comcast, says it’s where moms “seeking excellence” can “access targeted programming…
Happy Mother’s Day with Alpha Mom
Alpha Mom TV, the first-ever, all-day, all-night parenting channel designed exclusively for moms, by moms begins its Baltimore-area broadcast on May 8 — Mother’s Day. Available on digital cable, Alpha Mom TV distinguishes itself with programming that presents the latest information on child-rearing issues, while…
Parents are Talking About …
The new television channel that features 24/7 programming for moms, including Liz Lange—hosted a show about maternity fashions.
24/7 Mom TV
The new breed of “go to” moms who are constantly looking to be ahead of the curve in the “in the know” about newest innovations, hippest trends and research breakthroughs now has a channel specifically designed for them: ALPHA MOM TV — an all-day, all-night…
Alpha Mom Liz Lange Readies for Her Close-up
By: R.F NEW YORK– With three maternity wear labels, three freestanding stores, and two children, Liz Lange was a natural pick to host programs on Alpha Mom, a 24/7 network aimed at time starved parents that bows in April. Lange was holed up Thursday in…
Video On Demand for The Alpha Mom
By: Jennifer Gould Keil Sleepless new parents will have a new partner when Alpha Mom TV, the first video-on-demand 24- hour parenting channel, launches in April. The channel is the brain-child of new mom Isabel Kallman, an ex-Wall Street exec, and pal Vicky Germaise, an…
Marketing To Women
Video-On-Demand Channel Targets Moms Parenting startup Alpha Mom launches Alpha Mom TV, a 24-hour video-on-demand TV network distributed by Comcast and other cable operators. The channel will provide programming on health, nutrition, safety, and other childcare issues. Programs will be reviewed by a professional advisory…
Cable Channel For Moms Set To Debut This Spring
Parenting brand Alpha Mom will debut with a 24/7 cable network and a merchandising and promotional campaign. Alpha Mom will focus on offering information on child-rearing issues while providing guidance to women on how to maintain their style, sophistication and sense of self during motherhood….
Alpha Mom TV is coming to video on demand
NEW YORK– Alpha Mom TV is launching in April 2005 and is dedicated exclusively to the needs, interests of mothers. Not only will it be a video-on-demand network but also in discussion with leading manufacturers to expand its universe into toys, apparel, publishing and other…
Brandweek: Loews Cineplex, Macy’s Nurture Alpha Mom Net
By: Becky Ebenkamp Alpha mom, a 24-hour video-on-demand network set to arrive in April has lined up partnerships with Lowes Cineplex Entertainment and Macy’s West to help tout the first network for “hip moms.” The cable channel will be ad supported, but ads will not…
Rescue Me: A new TV network saves the modern mom
By Susan Belfer What woman doesn’t want to have it all? A fabulous career, a healthy, beautiful child, an incredibly happy marriage, a closet packed with Manolos, Prada, and the latest Karl Lagerfeld masterpiece—the total package. The compulsion for parents to do it all can…