by Isabel

Mama photographers with their Epiphanie bags (photo by Tracey Clark)

Even though the gals at Shopafrolic tell us that the Valentino Denim Petal Tote is the “It” bag this season (and yes it is highly covetable with a faint-worthy price tag), my radar is telling me otherwise.

All my mama friends across the country are going all teenageer over the newly released Epiphanie Bags. And, apparently they are flying out the door. On the outside the Epiphanies look like any other stylish handbag you would find at a high-end boutique or department store In fact, it reminds me of classic Coach. (My personal fave is the gorgeous red Lola bag pictured above and below in detail). But inside, the pocket placement and padding is that of a professional camera bag.

We saw the diaper bag have its big makeover several years ago and it’s about time some genius combined functionality and style in photo bags. Well done, Epiphanie.

These beauties retail for $164.99 and my mama photographer friends have been squealing with delight as their bags arrive via their online orders.

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1. Because Nobody Likes a Faker
2. To Coach or Not to Coach
3. Bag Ladies
4. Because I Have Been Just WAITING For the Chance to Whip Out Some Wedding Pictures
5. The Care of Suede and Other Magical Creatures