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Brand Launch: Mamas & Papas

Aug27

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Have I ever told you about my sister, Carla? I mention her every so often in posts when writing about popular kids products. See, until recently she owned a very popular children’s boutique in Brooklyn where she sold primarily baby and children’s gear to discerning parents (and celebrities) in America’s baby-boom neighborhood. She’s still in the juvenile products business, but in a different capacity, and the good news is that she now also helps me search for and evaluate new and exciting products for you guys.

One thing Carla has seen over the years is many British and European brands launch in the US with a big splash, only to quickly sink because the design and/ or functionality of the product just didn’t translate to an American audience (*cough* Silver Cross *cough* Mutsy *cough*). No judgments. Some things just don’t work out. But Carla’s job as the buyer for her shop was to pick products that would resonate, especially when it came to investment items like strollers which can cost up to several hundred dollars. You want those companies to be around for any follow-up parts and maintenance.

Mamas & Papas

The good news with the strollers introduced by UK’s number baby gear brand, Mamas & Papas, is that it looks like they will be a hit in the US.

Mamas & Papas are making their debut in 23 Babies ‘R Us stores across the country and online, and hope to branch out to specialty boutiques in the near future. They’re offering a handpicked selection of their products featuring the latest award-winning strollers (travel system-compatible and their lightweight models). They are also introducing their highchairs, bouncers and travel toys to the US.

Mamas & Papas Lightweight Strollers

In terms of strollers, Mamas & Papas have five lightweight models available and they all look to be great strollers and will likely do well with the parents who are tired of Maclaren as an option. What could set them apart and make them successful is if they are durable, particularly with their wheels (UK readers, please let us know in the comments if you have used these models). A great added bonus to all the lightweight strollers is it comes with a side-carrying handle besides the carrying strap.

Mamas & Papas Strollers

M&P are also introducing three full-sized models as Travel System-Compatible Strollers. We think the Sola and the Luna Mix will be a hit for Mamas & Papas here in the US. The price is fantastic and the features and designs are great.

The Luna Mix is a 3-wheel forward facing stroller seat with a great floating harness system that allows for a child to move around comfortably. It has a great compact fold and is lightweight at 20lbs. It’s M&P’s most popular model in the UK, winning lots of awards. At $299.99, we think it’s very well-priced for the quality. The stroller offers a nicer design and style alternative to the City Mini from BabyJogger which has the patented one-hand fold (apparently it’s the main reason people are buying it). The Luna Mix has the comfort and suspension that City Mini does not, and better style to boot.

The Sola is a 4-wheel suspension stroller, with a forward-facing/ rear-facing seat. The urban design of the stroller makes it a great alternative to the UPPAbaby and Bugaboo but with a much lighter frame at 22lbs (because of its aluminum structure) and better price too at $399.99. It, too, is winning lots of awards in the UK.

I personally think the chrome finish on the Urbo makes it look super hott. That would be my impulsive first choice.

UK readers, your input here would be much appreciated. Would love to know your experience with this brand.

About the author

Isabel Kallman

http://www.alphamom.com
Isabel Kallman is the founding mom of Alphamom.com.

Feel free to send nice emails to isabel[at]alphamom[dot]com.


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