Fun Commercials Targeted at Parents



You seem to hear a lot about commercials that get it wrong when targeting parents (like the Motrin babywearing commercial and the ensuing Motrin Moms backlash).

Here are two recent commercials– one for television by McDonald’s and the other for the web by Toyota– that struck the right chord with me.

McDonald’s Baby
Toyota’s Swagger Wagon

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Isabel Kallman
Isabel Kallman is the founding mom of

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One Response to “Fun Commercials Targeted at Parents”

  1. Jaymee May 17 at 3:08 pm Reply Reply

    The Sienna Commercial reminds me of my husband and me.

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