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Fun Commercials Targeted at Parents

May13

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You seem to hear a lot about commercials that get it wrong when targeting parents (like the Motrin babywearing commercial and the ensuing Motrin Moms backlash).

Here are two recent commercials– one for television by McDonald’s and the other for the web by Toyota– that struck the right chord with me.

McDonald’s Baby
Toyota’s Swagger Wagon


About the author

Isabel Kallman

http://www.alphamom.com
Isabel Kallman is the founding mom of Alphamom.com.

Feel free to send nice emails to isabel[at]alphamom[dot]com.


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One Response to “Fun Commercials Targeted at Parents”

  1. Jaymee May 17 at 3:08 pm Reply Reply

    The Sienna Commercial reminds me of my husband and me.

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