Prev Next
Fun Commercials Targeted at Parents

Fun Commercials Targeted at Parents

By Isabel Kallman

You seem to hear a lot about commercials that get it wrong when targeting parents (like the Motrin babywearing commercial and the ensuing Motrin Moms backlash).

Here are two recent commercials– one for television by McDonald’s and the other for the web by Toyota– that struck the right chord with me.

McDonald’s Baby
Toyota’s Swagger Wagon


Isabel Kallman
About the Author

Isabel Kallman

Isabel Kallman is the founding mom of Alphamom.com.

Feel free to send nice emails to isabel[at]alphamom[dot]com.

...

Isabel Kallman is the founding mom of Alphamom.com.

Feel free to send nice emails to isabel[at]alphamom[dot]com.

icon icon
chat bubble icon

Comments

  • Jaymee

    The Sienna Commercial reminds me of my husband and me.