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May26
On-Demand Channels: A Niche Frontier

On-Demand Channels: A Niche Frontier

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By: Nat Ives “… Last week, for example, Comcast Cable’s 8.5 million digital subscribers started receiving a free on-demand parenting network called Alpha Mom TV. That channel is seeking its first advertisers.”

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May24
Philadelphia Edition — 60 Seconds

Philadelphia Edition — 60 Seconds

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By: Ryan Buchanan Q: What can viewers of Alpha Mom expect to see? A: They can expect all the newest information on parenting trends and information from top experts around the country. Q: What kind of programs are on the channel? A: The programs are arranged in ages and stages: Expecting moms, new moms, infants, […]

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May24
Insider, Retail News and More: Alpha Moms on TV

Insider, Retail News and More: Alpha Moms on TV

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Macy’s West and Loews Cineplex Entertainment are reaching out to moms in conjunction with Alpha Mom TV Network. The network launched on Mother’s Day and is a 24/7 parenting channel available as an exclusive video-on-demand network for nearly 8.5 million digital cable subscribers through distribution deals with Comcast and others MSOs. Alpha Mom is the […]

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May23
Associated Press: Alpha Mom

Associated Press: Alpha Mom

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NEW YORK (AP) – There are channels that focus on food, garden and home, but now comes Alpha Mom TV, a 24-7 channel devoted to parenting and catering specifically to mothers. It features programming about child-rearing issues, including nutrition and safety, and women’s issues, such as how women can maintain their sense of self once […]

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May18
Network puts focus on moms

Network puts focus on moms

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By: Connie Lauerman Moms looking for parenting information at all hours have a new source of information. Alpha Mom TV, a new digital cable, video-on-demand television network that as of press time was scheduled to debut Tuesday on Comcast. Alpha Mom TV is the brainchild of former Wall Street executive Isabel Kallman and Vicky Germaise, […]

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May18
Northwest Life — TV Addict Column: Alpha Mom TV

Northwest Life — TV Addict Column: Alpha Mom TV

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“Taking a childbirth class is a lot like taking a class for losing your virginity.” These tips and more on a new 24-7 parenting channel — maternity fashions, nursery décor, baby gear and more– launching today in Seattle. Beats “Nanny 911,” if you ask me. (Free On Demand, Channel 1, Comcast)

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