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Oct24

Mystery Meat: Deciphering Cosmetic Ingredients

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Hi, Amy! First of all, you are amazing! You’re funny and interesting and helpful. So thank you for that. Now to my question. I’ve been looking at reviews for hair products (namely conditioner) and some stuff gets great reviews. “Amazing for my wavy hair!” I have wavy hair! I want amazing! But then I look […]

Oct23
The Best Halloween Cupcakes

The Best Halloween Cupcakes

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Remember a while ago when our own Alice Bradley spoke about the term Alpha Mom on television? “I think an alpha mom is somebody who is smart, who is plugged in, who is not afraid to admit that they don’t know what they’re doing all the time but they’re gonna go out there and find […]

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Oct22
Brandweek: Babes in BrandLand

Brandweek: Babes in BrandLand

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Brandweek, October 17, 2007 By T. L. Stanley Isabel Kallman echoes this point of view, both as a marketer and a parent. “Parents are smart enough to educate their children,” said Kallman, CEO of Alpha Mom TV, a cable channel aimed at moms and a Web site that covers a raft of family topics. “They […]

Oct22
No more cold medicine for you, young child!

No more cold medicine for you, young child!

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By now you have heard about the FDA panel’s review of cold medication for children. Probably, right unless you’ve been under a rock. But I don’t want to rule that out a possibility. If not, here’s the PSA. At the end of last week, an FDA panel reviewed whether the benefits of OTC children’s cold […]

Oct21
How Much Washing Can Dry Skin Take?

How Much Washing Can Dry Skin Take?

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Here’s the deal: I don’t wash my face if I’m not wearing makeup. I know what you’re saying: “gotta wash off the grime of daily life, blah, blah, blah.” But I have dry skin; sometimes so dry that I apply a drop o’ vaseline to the cheeks come the winter. In the summer, when I […]

Oct20
Creating a Lovemark, not a Brand.

Creating a Lovemark, not a Brand.

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Have you heard of Lovemarks? Lovemarks is a term coined by Kevin Roberts, the global head of Saatchi & Saatchi, to describe those consumer companies that touch your soul AND exceed your expectations in performance. They inspire loyalty beyond reason because they’ve earned it. The old-fashioned way. With intelligence, hard-work and integrity. Great global examples […]

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