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Product Launch: Tegu Blocks

Jul13

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What do you see when you see the blocks above? I see a battalion of Star Wars Storm Troopers. And, therein lies the beauty of these Tegu Blocks.

They remind me of Legos in their innovation. But they’re eco-friendly wooden blocks with magnets deeply embedded in them, allowing you your kids (over 3 years of age) to click them together creating whatever their little heads dream up. Soon, after my son was done creating a giraffe I found him using the magnetic planks to spell out words on our HVAC unit. Ah, they serve as fridge magnets too! The Original Set includes 52 blocks in four shapes: 20 cubes, 16 long planks, 10 short planks, and 6 jumbo planks. But you can invest in a smaller (and less expensive) 26-piece starter set.

Tegu Blocks

True, Tegu toys are not inexpensive right now. (Hopefully as the company grows they can achieve economies of scale in production that will bring those sales prices down). But for now, I like to consider them investment pieces. Investments for your children and for Honduras.

See for every Tegu toy you buy, you have a choice: Tegu will plant 12 trees in Honduras or fund one day of school for a child who would otherwise work on a trash dump near Tegucigalpa, Honduras.

Tegu Blocks

Beside the uber-fun factor of the Tegu toys is the story behind the company which is founded by two socially and environmentally-conscious brothers. They chose to start their own toy factory in Honduras which is home to beautiful tropical hardwoods which can be sustainably harvested. With toys sold, trees are planted. Their goal is to be the most desirable employer in all of Honduras where the unemployment rate is 30%. As an aside, on a recent girls’ roadtrip to Marfa, Texas, with my friend Jyl of Mom It Forward I learned from her of the horrific child labor conditions in Honduras, where children forgo education to earn a living by scavenging trash dumps for recyclables. As you see, Tegu directly contributes to help get children out of the dumps and into the school house.

On Tegu’s website you can track their progress and see how many trees have been planted to date (5,367) and school days donated (875). Go, Tegu! I’m rooting for you.

About the author

Isabel Kallman

http://www.alphamom.com
Isabel Kallman is the founding mom of Alphamom.com.

Feel free to send nice emails to isabel[at]alphamom[dot]com.


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