P&G launching “Thank You Mom Reunions”
For the 2010 Olympic Games, P&G launched its “Thank You Mom” Program, helping pay for the travel expenses of U.S. Olympians moms to the Vancouver Games to see their children compete in an historic moment.
Now in honor of Mother’s Day, P&G is extending its program to moms nationwide. That’s right. Every month it is reuniting fifteen moms with her families for milestone moments that they would otherwise not be able to make in person. (This program will last through November 15.)
To enter, visit ThankYouMom.com and submit a 100-word essay describing why you would like to be reunited with your mom. Then others are asked to vote for their favorite entries. The 15 monthly winners also get a portable digital video camera to memorialize their reunion.