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Girl Pushed, Mom Approved

Dec08

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What Tween Girls Want for the Holidays
allykattz_girls_3.jpgRemember when you were a tweenage girl and all you wished for, was that your parents just understood you? That of course, included the impossible, like reading your mind. And that included buying you the right Holiday Gifts, too.
They say that necessity is the mother of invention so, we asked tweenage girls (ages 9 to 15) of the AllyKatzz safe-social networking site to tell us what they really want this Holiday season. Then, we asked our community, through Alphamom Labs, whether or not they approve of some of their choices.
What we now have, is knowledge of the hottest products for tweenage girls this season and a reality check into what moms are planning on buying (and not buying) in these hard economic times, and why.
Here are some results of our “Girl Pushed, Mom Approved” shopping survey. (If you are interested in the full report, please contact us)
What do Tweenage Girls want for the Holidays?
Girls’ Top Ten List:
1. Gift Card
2. Music/CDs
3. iPod or MP3 player
4. Clothing
5. Books
6. Mobile phone
7. Laptop
8. Makeup, perfume, hair accessories
9. Video Game Systems and/ or games (tie)
9. Digital Camera (tie)
10. DVDs
As an aside, does it not warm your heart to see Books in the Top 5? Yeah, us too!

Details of Wish Lists

You didn’t think we would leave you without a detailed map now, would you? Below are the girls’ top ten lists by categories. We have bolded the moms’ top three of the girls’ choices.
Gift Cards
1. iTunes
2. Target
3. Claire’s
4. Hollister
5. Barnes & Noble
6. Walmart
7. Abercrombie & Fitch
8. Limited Too
9. American Eagle
10. Aeropostale
Music
1. Jonas Brothers
2. Demi Lovato
3. Taylor Swift
4. David Archuleta
5. Miley Cyrus
6. High School Musical 3 Soundtrack
7. Paramore
8. Vanessa Hudgens
9. Pink
10. Clique Girls
Clothing
1. Aeropostale (Tie)
1. Hollister (Tie)
3. Abercrombie & Fitch (Tie)
3. American Eagle (Tie)
5. Kohl’s
6. Pac Sun
7. Limited Too (Tie)
7. Hot Topic (Tie)
9. Wet Seal (Tie)
9. Forever 21 (Tie)
9. Old Navy (Tie)
Footwear Brands
1. Converse
2. Uggs
3. Vans (Tie)
3. Nike (Tie)
5. Ecko Red
6. DC
7. Rainbow (Tie)
7. Ed Hardy (Tie)
7. Wallabees (Tie)
7. Coach (Tie)
Footwear Retailers
1. Payless
2. Target (Tie)
2. Kohl’s (Tie)
4. Delia’s (Tie)
4. JC Penney (Tie)
4. American Eagle (Tie)
4. Pac Sun (Tie)
4. Shoe Carnival (Tie)
4. Walmart (Tie)
4. West 49 (Tie)
Books
1. Twilight (by a very wide margin)
2. The Clique Series
3. Books about Vampires (Tie)
3. Dear Dumb Diary (Tie)
5. Beacon Street Girls
6. Pretty Little Liars
7. Nancy Drew
8. Wicked
Other than Nancy Drew and Twilight, our survey shows us that moms need more information before making a decision on their book purchases. They just are not familiar with these other titles.
73% of moms said that they would buy a book they are not familiar with if it is approved by other moms. So, don’t despair, we have reviewed a number of the tween girls’ preferred books.
Video Game Systems
1. Nintendo Wii
2. Nintendo DS
3. Xbox 360
4. PlayStation 3 (Tie)
4. PlayStation Portable (Tie)
5. PlayStation 2
The Wii led the pack with an astounding 56% of tweenage girls picking it as their top wish among game systems, followed by the Nintendo DS at 20.5%. our moms agree selecting the Nintendo systems ahead of the rest, by a very large margin.
Video Games
Girls love music and to be on their feet. Moms agree and are favorably disposed to the vast majority of the girls’ choices.
1. PopStar Guitar
2. Guitar Hero
3. Wii Fit (Tie)
3. Imagine Fashion NY (Tie)
5. Mario Kart (Tie)
5. Animal Crossing (Tie)
5. Cooking Mama (Tie)
5. Dance Dance Revolution (Tie)
9. Rockband
10. Sing It
DVDs
1. Camp Rock
2. High School Musical 3
3. Twilight
4. Another Cinderella Story
5. High School Musical 2
5. Sisterhood of the Traveling Pants 2
5. Journey to the Center of the Earth
8. Kit Kittredge
9. Juno
10. The Clique
Other Gift Categories

  • Makeup, Perfume and Hair Accessories: moms are pretty relaxed about giving these as gifts.
  • Electronics: moms favorites (in order): Video Gaming System, Digital Camera, and iPod.
  • Laptops: Even though the girls want them, the tough economic times means the outlook is not as good.
  • Mobile Phones: According to moms, the outlook is good for older tweens (aged 13+), not as good for the younger ones (ages 9-12).
  • ***********
    Tween Girl Gift Giveaways

    Each day this week (starting December 8) you can enter to win an awesome prize at our partner site for tween girls, AllyKatzz.
    Just head over there and enter your email address (and confirm that you are over 18).
    If you are the lucky daily winner, they will contact you via email to get your mailing address to send you your prize. Simple! And since they are our BFF, we trust their word that they we will not give your email address to anyone. They are a SAFE site for tween girls. They NEVER share personal info.


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    About the author

    Isabel Kallman

    http://www.alphamom.com
    Isabel Kallman is the founding mom of Alphamom.com.

    Feel free to send nice emails to isabel[at]alphamom[dot]com.


    Subscribe to posts by Isabel Kallman

    10 Responses to “Girl Pushed, Mom Approved”

    1. Janice Dec 08 at 12:03 pm Reply Reply

      Thanks for the great information on what the ‘tweens are wishing for. My daughter is 9 and we have not yet started the Twilight books but I’ve heard that they are a big hit so they are certainly in my future!

    2. Musings of a Housewife Dec 08 at 2:35 pm Reply Reply

      What a cool post!! Don’t have a tween yet, but I know this will come in very handy for a lot of moms!

    3. Gloria Dec 08 at 11:45 pm Reply Reply

      Great post! I don’t have tweens any more, I wish I’d had this list back then, Very informative. Great to see that books are still up their! A lot of Moms are going to appreciate this.

    4. Kristen Dec 09 at 11:31 am Reply Reply

      I’m the owner of a tween boutique, and I would say that your list is right on the money (oh, what a lot of money if they received all of their favorites!). I’ll be shopping the sales myself, as well as running a big holiday promotion on our website next week. This year, laptops are out, and cute accessories and books are definitely in!

    5. jkerrigan Dec 10 at 9:56 am Reply Reply

      I need a Boy List too…..Thanks for the ideas!

    6. Janine (@twincident) Dec 12 at 12:53 pm Reply Reply

      My friend was just asking me what she should get her tween daughter! I’m going to email her this link.
      If anyone is looking into cell phones, http://www.kajeet.com offers a great 1st cell phone/service. Lots of parental options you can easily configure online. I liked it so much I joined the Mom Team (use promo code:JANINE to save 15%)
      My friend’s daughter already has a phone and she thinks it’s enough electronics for this year so she’s not doing the games or iPod. I love the idea of hair accessories. Girls always lose them and love getting new ones.
      Great post and I love that the suggestions are coming from the girls themselves!

    7. Lorien Dec 12 at 3:36 pm Reply Reply

      Wow, Juno for tweens? I loved that movie, and bought it for myself, but I can’t imagine letting my tween watch it. Of course she is just on the cusp of tweenhood, so maybe that’s why.

    8. reason Dec 16 at 6:26 pm Reply Reply

      Girls all need a good back massager like the Hitachi magic wand.

    9. wow gold Mar 19 at 2:21 pm Reply Reply

      These are awesome. I bet that some boys have this kind of wish list too.

    10. hair clips Mar 19 at 2:43 pm Reply Reply

      My top three would be:
      1. ipod
      2. video game (wii)
      3. digital camera
      I wish I can have one of these….

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