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Jun12

McDonald’s trying to get into Mom’s head

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So last week I was asked by Advertising Age to comment on a program McDonald’s is launching with moms to take them on field trips to get a behind-the-scenes understanding of the Golden Arches business. Apparently these moms will become “quality correspondents” and visit amongst other places, the farms where the ingredients are grown. When […]

Jun08
McDonald’s Recruits Mom to Be Ultimate Influencer

McDonald’s Recruits Mom to Be Ultimate Influencer

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View article (subscription required). My comments are here.

Jun03
Beauty on a Budget: I Was Told There Would Be No Math

Beauty on a Budget: I Was Told There Would Be No Math

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Amy, I love your smackdown advice – but often times the products you recommend are too rich for my cheaper than 2 coats of paint blood. I value a short beauty routine & want to spend as little money as possible on it; I also want to look like I’ve been pampered by a professional […]

Jun01

Companies do the right thing, and Ruth Bader Ginsburg fights back.

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Trolling for some good news this week—an exercise in futility if there ever was one—I came upon the news of a new Benetton ad campaign. Colors of Domestic Violence features models made up to appear bruised and lacerated (while still being thin and fashionable).) Boy, that didn’t help turn my frown upside down. Was Benetton […]

May25

That’s me! In the corner!

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The book Parenting Beyond Belief was featured this week on MotherTalk, and bloggers were invited to write about religion. The good people of AlphaMom suggested that I tackle the subject, so here I am, attempting to do so. Religion has fallen out of favor lately. High-profile intellectuals argue that religion is not only an emotional […]

May23

Cover(your ass)Girl

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Dear Amalah, Please oh please help me understand something. Why in the world do some daily moisturizers that contain SPF come with a note that sez you should wear a sunscreen while using the product and avoid sunlight for a week during and after using it? Whhhhhyyyyyy?? I guess this is a rhetorical question, because […]

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