Money & Work
Creating a Lovemark, not a Brand.

Creating a Lovemark, not a Brand.


Have you heard of Lovemarks? Lovemarks is a term coined by Kevin Roberts, the global head of Saatchi & Saatchi, to describe those consumer companies that touch your soul AND exceed your expectations in performance. They inspire loyalty beyond reason because they’ve earned it. The old-fashioned way. With intelligence, hard-work and integrity. Great global examples […]


Smoke in Mirrors


So, we get a voice mail message at Alpha Mom from a producer letting us know that the show Today’s Family is interested in perhaps including us in a segment that they are producing on Best of the Web. But we should call her assistant for more information. I always pass on these requests to […]


To Be Or Not To Be


Hi Amy, I could really use your sage advice. I’m trying to decide whether to honor this commitment I made or back out quick, like a bunny. I’m an actor/singer/creative type living in a major metropolitan city. I’ve been cast in a great play, a professional (but unpaid) production. I am also working an office […]


Want to see Alice’s weekly to-do list? Yes, you do.


Take up whittling. Now that millions and millions more toys have been recalled, I think it’s safe to say that all of our toys are made of poison. The only thing left to do is chop the maple out back and get to whittlin’. Henry sure is going to love his new solid-wood Darth Vader! […]


Google Paid Search: is it effective?


Over the years we have never bought any advertising for the company, instead focusing our marketing efforts on PR and partnerships that can help spread the word of our work. Recently, I have been dabbling in the world of paid search. See we have this brand new Web 2.0 application for baby names and given […]


Should I Stay Home with my Baby?


Hi Amy, I have been reading your blog for nearly a year and have never commented before, so I am sorry to email you out of the blue but I have a dilemma I am hoping you could help with. I have a 5-1/2 month old son and I am currently unemployed. My previous employer, […]

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