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Nov19

Official Contest Rules

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Alpha Mom™, LLC & Disney Interactive official giveaway rules The Disney Interactive Giveaway (the “Promotion”) is sponsored by Alpha Mom™, LLC (“Alpha Mom™” or the “Company”). By entering the Promotion, you agree to comply with and be bound by the following official contest rules (the “Rules”). Please review the Rules carefully. If you do not […]

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Oct22
Brandweek: Babes in BrandLand

Brandweek: Babes in BrandLand

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Brandweek, October 17, 2007 By T. L. Stanley Isabel Kallman echoes this point of view, both as a marketer and a parent. “Parents are smart enough to educate their children,” said Kallman, CEO of Alpha Mom TV, a cable channel aimed at moms and a Web site that covers a raft of family topics. “They […]

Aug29
The Age of the ‘Alpha Mom’

The Age of the ‘Alpha Mom’

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US News & World Report, September 3, 2007

Aug29
The New Mommy Track

The New Mommy Track

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US News & World Report has done a cover story on some Mothers in America today: The New Mommy Track. It’s a mom/ workplace trend piece with three main stories: 1) More mothers win flextime at work, and hubbies’ help (really!) at home; 2) Busy moms pick jobs carefully, pay dues and negotiate; and 3) […]

Aug20
Tuned In:  Alpha moms know what’s hot in parenting–and they could be your best marketers.

Tuned In: Alpha moms know what’s hot in parenting–and they could be your best marketers.

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Entrepreneur Magazine, September 2007 By James Park Marketers and businesses have been courting a new breed of do-it-all moms. These “alpha moms” are the leaders of the pack, keeping up on the newest products and trends and passing the word on to their mommy peers. “Alpha moms are incredibly influential,” says Isabel Kallman, CEO of […]

Aug13

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