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Aug29
The New Mommy Track

The New Mommy Track

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US News & World Report has done a cover story on some Mothers in America today: The New Mommy Track. It’s a mom/ workplace trend piece with three main stories: 1) More mothers win flextime at work, and hubbies’ help (really!) at home; 2) Busy moms pick jobs carefully, pay dues and negotiate; and 3) […]

Aug20
Tuned In:  Alpha moms know what’s hot in parenting–and they could be your best marketers.

Tuned In: Alpha moms know what’s hot in parenting–and they could be your best marketers.

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Entrepreneur Magazine, September 2007 By James Park Marketers and businesses have been courting a new breed of do-it-all moms. These “alpha moms” are the leaders of the pack, keeping up on the newest products and trends and passing the word on to their mommy peers. “Alpha moms are incredibly influential,” says Isabel Kallman, CEO of […]

Aug13

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Aug13

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Jul08
The Advertising Show

The Advertising Show

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Listen to the interview here.

Jul03
Alpha Mom Weekly

Alpha Mom Weekly

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Alpha Mom Beauty & Health Dear Amy, Recently, with the gas prices and the environment and whatever else I should care about, I started taking mass transit to and from work. This requires me either to walk from my house to the bus stop or (if I ride with my boyfriend to the metro station) […]

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