Parenting Myths and Truths
Easy Ways To Encourage Cooperation
Ending Bedtime Battles
Five Steps To Managing Parental Anger
The Big Three: Whining, Fussing, and Tantrums
The Langley Schools Music Project are recordings from the mid-1970s of an untrained children’s chorus singing some of the best music of our generation. Their voices are raw and powerful.
The “Whatever” Baby
This is the cutest mini Alicia Silverstone copycat we have ever seen.
Official Contest Rules
Alpha Mom™, LLC & Disney Interactive official giveaway rules The Disney Interactive Giveaway (the “Promotion”) is sponsored by Alpha Mom™, LLC (“Alpha Mom™” or the “Company”). By entering the Promotion, you agree to comply with and be bound by the following official contest rules (the…
Brandweek: Babes in BrandLand
Brandweek, October 17, 2007 By T. L. Stanley Isabel Kallman echoes this point of view, both as a marketer and a parent. “Parents are smart enough to educate their children,” said Kallman, CEO of Alpha Mom TV, a cable channel aimed at moms and a…
The Age of the ‘Alpha Mom’
US News & World Report, September 3, 2007
The New Mommy Track
US News & World Report has done a cover story on some Mothers in America today: The New Mommy Track. It’s a mom/ workplace trend piece with three main stories: 1) More mothers win flextime at work, and hubbies’ help (really!) at home; 2) Busy…
Tuned In: Alpha moms know what’s hot in parenting–and they could be your best marketers.
Entrepreneur Magazine, September 2007 By James Park Marketers and businesses have been courting a new breed of do-it-all moms. These “alpha moms” are the leaders of the pack, keeping up on the newest products and trends and passing the word on to their mommy peers….
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The Advertising Show
Listen to the interview here.
Alpha Mom Weekly
Alpha Mom Beauty & Health Dear Amy, Recently, with the gas prices and the environment and whatever else I should care about, I started taking mass transit to and from work. This requires me either to walk from my house to the bus stop or…
Alpha mom? Slacker? Good Enough Mother?
View Today Show segment here. My comments on this segment are here.
Oh, Mother! Marketers Struggle to Categorize an Increasingly Complex Demo
View article (subscription required)
Alpha Moms Tell Marketers Where To Go
View the video segment here.