Marketing To Women
by Isabel
Video-On-Demand Channel Targets Moms Parenting startup Alpha Mom launches Alpha Mom TV, a 24-hour video-on-demand TV network distributed by Comcast and other cable operators. The channel will provide programming on health, nutrition, safety, and other childcare issues. Programs will be reviewed by a professional advisory board, whose members include doctors, psychologists, and fitness instructors specializing [...]
Cable Channel For Moms Set To Debut This Spring
by Isabel
Parenting brand Alpha Mom will debut with a 24/7 cable network and a merchandising and promotional campaign. Alpha Mom will focus on offering information on child-rearing issues while providing guidance to women on how to maintain their style, sophistication and sense of self during motherhood. The centerpiece of the Alpha Mom brand will be the [...]
Alpha Mom TV is coming to video on demand
by Isabel
NEW YORK– Alpha Mom TV is launching in April 2005 and is dedicated exclusively to the needs, interests of mothers. Not only will it be a video-on-demand network but also in discussion with leading manufacturers to expand its universe into toys, apparel, publishing and other categories. Initially, branded audio and video products will be introduced [...]
Brandweek: Loews Cineplex, Macy’s Nurture Alpha Mom Net
by Isabel
By: Becky Ebenkamp Alpha mom, a 24-hour video-on-demand network set to arrive in April has lined up partnerships with Lowes Cineplex Entertainment and Macy’s West to help tout the first network for “hip moms.” The cable channel will be ad supported, but ads will not interrupt programming. Fifteen-minute shows will feature sponsor logos, bumpers, interstitials [...]
Rescue Me: A new TV network saves the modern mom
by Isabel
By Susan Belfer What woman doesn’t want to have it all? A fabulous career, a healthy, beautiful child, an incredibly happy marriage, a closet packed with Manolos, Prada, and the latest Karl Lagerfeld masterpiece—the total package. The compulsion for parents to do it all can ultimately become their demise. Don’t despair moms (and dads, too) [...]
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