McDonald’s trying to get into Mom’s head
by Isabel
So last week I was asked by Advertising Age to comment on a program McDonald’s is launching with moms to take them on field trips to get a behind-the-scenes understanding of the Golden Arches business. Apparently these moms will become “quality correspondents” and visit amongst other places, the farms where the ingredients are grown. When [...]
McDonald’s Recruits Mom to Be Ultimate Influencer
by Isabel
View article (subscription required). My comments are here.
Great Personalized Tableware and Gifts: Your Life, Personalized
by Isabel
Um, hello. I’m Isabel Kallman, um, head of Alpha Mom. I’ve never really done this before, but was inspired by a product line I found and I couldn’t wait to tell you all about it. Soon, I won’t have to be crashing at Melissa’s because when our new site is up, I’ll have my own [...]
Oh, Mother! Marketers Struggle to Categorize an Increasingly Complex Demo
by Isabel
View article (subscription required)
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