Name Maker: what a well-timed post!
by Isabel
Melissa’s recent post at the Buzz Off reminded me about my favorite label maker company: Name Maker. It’s quite retro over there. Lots of cloth labels to sew into your kids’ clothes. Yes, it takes more work than Mabel’s Labels (which I also own) or using a Sharpie but there is something so pleasing when [...]
Alpha mom? Slacker? Good Enough Mother?
by Isabel
View Today Show segment here. My comments on this segment are here.
My Today Show appearance
by Isabel
So, this morning I went back to The Today Show. Here’s a link to the video if you’re interested. Last time, I was on to discuss Alpha Mom as a consumer demographic that marketers are now coveting more than ever. True, moms have always been influential, but with advances in technology their ability to spread [...]
A few less shin kicks: Kellogg’s to stop advertising to kids
by Isabel
So, did you hear the news? Kellogg Co. will be putting some big-time limitations on its advertising to kids under 12, which is where 27% of its current ad budget goes. Kellogg’s will only advertise products to these kids if the food meets a new nutritional criteria: no more than 200 calories per serving, no [...]
Chasing Fireflies: love it
by Isabel
I must buy too many things online, because boy-o-boy do I receive an extraordinary amount of catalogs. Most wind up in the trash, but over the years I have discovered some good ones: like Brocade, Viva Terra and Land of Nod. My new fave is Chasing Fireflies. Even the name is great. From, the cover, [...]
The Knork and The Big Idea: Brilliant
by Isabel
Last night I couldn’t get to sleep so channel-surfing led me to one of my favorite talk shows: The Big Idea with Donny Deutsch. In this sound-bite media world, I truly appreciate how Donny spends time with entrepreneurs from all arenas, trying to understand their a-ha! moments and how they set about to execute them. [...]
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