Treasured: “Rosa” & “Pomar”
by Isabel
These one-of-a-kind cloth dolls are by Portuguese designer Rosa Pomar. I gifted my son with these last year hoping he would take to them over those plastic licensed characters that make the toy economy go round. No luck, but he does appreciate them and I get a small thrill each time he calls the left [...]
Big Progress: Additional Food Cos. Limit Ads to Kids
by Isabel
Last month I wrote about Kellogg’s limiting its advertising to kids under 12 to only foods that meet a new nutritional criteria. Well, more than a bunch of new companies have joined them: McDonald’s, Coca-Cola, Mars, Hershey Foods, Unilever, Campbell, General Mills, Hershey, Kraft, and Pepsi. Instead these major food companies will shift their ad [...]
Discovery: Bical Shoes
by Isabel
Check these out. I visit my sister’s children’s boutique, Ola Baby, at least once a month. It’s based in Brooklyn in the neighborhood where we grew up and the majority of my family still lives. She has a great eye and is constantly scouring the trade shows and such for merchandise to sell. I walked [...]
Discovery: Soap on a Rope
by Isabel
Found at Conran’s or online at Whimsical. I prayed for Melissa this morning while in the shower. Yes, the multitasker that I am could not resist.
Google Paid Search: is it effective?
by Isabel
Over the years we have never bought any advertising for the company, instead focusing our marketing efforts on PR and partnerships that can help spread the word of our work. Recently, I have been dabbling in the world of paid search. See we have this brand new Web 2.0 application for baby names and given [...]
Casino Royale Crush
by Isabel
I kind of remember lots of reviews of Casino Royale being awesome. Since I’ve never been a fan of the 007 series I wasn’t too eager about my husband’s recommendations to pop in the DVD. Kept avoiding it and choosing others in the queue, including ones that I had seen before. Given that 24 and [...]
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