Mommy Lovemarks: Charlie & Lola
by Isabel
Again, a Lovemark is more than a brand, it’s a relationship that touches your soul AND exceeds your expectations in performance. Charlie and Lola is the first Mommy Lovemark I am highlighting. I think they had me at: I Will Not Ever Never Eat a Tomato. Charlie and Lola hail from Britain and live in [...]
Brandweek: Babes in BrandLand
by Isabel
Brandweek, October 17, 2007 By T. L. Stanley Isabel Kallman echoes this point of view, both as a marketer and a parent. “Parents are smart enough to educate their children,” said Kallman, CEO of Alpha Mom TV, a cable channel aimed at moms and a Web site that covers a raft of family topics. “They [...]
No more cold medicine for you, young child!
by Isabel
By now you have heard about the FDA panel’s review of cold medication for children. Probably, right unless you’ve been under a rock. But I don’t want to rule that out a possibility. If not, here’s the PSA. At the end of last week, an FDA panel reviewed whether the benefits of OTC children’s cold [...]
Creating a Lovemark, not a Brand.
by Isabel
Have you heard of Lovemarks? Lovemarks is a term coined by Kevin Roberts, the global head of Saatchi & Saatchi, to describe those consumer companies that touch your soul AND exceed your expectations in performance. They inspire loyalty beyond reason because they’ve earned it. The old-fashioned way. With intelligence, hard-work and integrity. Great global examples [...]
Recall of Infant Cough and Cold Medicines
by Isabel
Boy, oh boy, there has been a lot of confusion in the press about the safety of over-the-counter (OTC) cough and cold medicines for children. And, more news is expected as the FDA meets next week (Oct 18 & 19) to discuss this issue. Below is a timeline of news and events, which culminated today [...]
Latest Pins
