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May13
Fun Commercials Targeted at Parents

Fun Commercials Targeted at Parents

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You seem to hear a lot about commercials that get it wrong when targeting parents (like the Motrin babywearing commercial and the ensuing “Motrin Moms” backlash). Here are two recent commercials that have struck the right chord with me.

May10
P&G launching “Thank You Mom Reunions”

P&G launching “Thank You Mom Reunions”

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In honor of Mother’s Day, P&G is reuniting 15 moms with their families every month for events they otherwise would not be able to attend. Read on to learn how you can enter. The program lasts through almost year’s end.

May07
Fedex & ProFlowers Delivers Flowers on Mother’s Day

Fedex & ProFlowers Delivers Flowers on Mother’s Day

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For the first time, FedEx Express and ProFlowers have teamed to make Sunday deliveries on Mother’s Day!

May04
Happy Star Wars Day: May the Fourth Be With You

Happy Star Wars Day: May the Fourth Be With You

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Tee-Hee. I’ve been waiting all year to write about this day. Here are some favorite Star Wars links and items. Enjoy!

May04
I was named Mother of the Decade: roll the videotape!

I was named Mother of the Decade: roll the videotape!

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I was named “Mother of the Decade” by MomsRising. And, you can be one too. And, so can your mother.

May04
Label Launch: The Barbie Plastic Collection

Label Launch: The Barbie Plastic Collection

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Whether you love or hate Barbie is irrelevant here. This collection is all about nostalgia and for me Barbie’s teeny-tiny pink plastic shoes started a fascination with stilettos that bears witness in my shoe closet. This collection pays homage to that iconic heel.

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