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Mar02
Alpha Mom Liz Lange Readies for Her Close-up

Alpha Mom Liz Lange Readies for Her Close-up

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By: R.F NEW YORK– With three maternity wear labels, three freestanding stores, and two children, Liz Lange was a natural pick to host programs on Alpha Mom, a 24/7 network aimed at time starved parents that bows in April. Lange was holed up Thursday in a Chelsea studio, shooting a series about style and another […]

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Feb08
Video On Demand for The Alpha Mom

Video On Demand for The Alpha Mom

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By: Jennifer Gould Keil Sleepless new parents will have a new partner when Alpha Mom TV, the first video-on-demand 24- hour parenting channel, launches in April. The channel is the brain-child of new mom Isabel Kallman, an ex-Wall Street exec, and pal Vicky Germaise, an ex-record label marketing exec—who co-founded the company with an undisclosed […]

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Feb02
Marketing To Women

Marketing To Women

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Video-On-Demand Channel Targets Moms Parenting startup Alpha Mom launches Alpha Mom TV, a 24-hour video-on-demand TV network distributed by Comcast and other cable operators. The channel will provide programming on health, nutrition, safety, and other childcare issues. Programs will be reviewed by a professional advisory board, whose members include doctors, psychologists, and fitness instructors specializing […]

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Dec16
Cable Channel For Moms Set To Debut This Spring

Cable Channel For Moms Set To Debut This Spring

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Parenting brand Alpha Mom will debut with a 24/7 cable network and a merchandising and promotional campaign. Alpha Mom will focus on offering information on child-rearing issues while providing guidance to women on how to maintain their style, sophistication and sense of self during motherhood. The centerpiece of the Alpha Mom brand will be the […]

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Dec03
Alpha Mom TV is coming to video on demand

Alpha Mom TV is coming to video on demand

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NEW YORK– Alpha Mom TV is launching in April 2005 and is dedicated exclusively to the needs, interests of mothers. Not only will it be a video-on-demand network but also in discussion with leading manufacturers to expand its universe into toys, apparel, publishing and other categories. Initially, branded audio and video products will be introduced […]

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Nov29
Brandweek: Loews Cineplex, Macy’s Nurture Alpha Mom Net

Brandweek: Loews Cineplex, Macy’s Nurture Alpha Mom Net

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By: Becky Ebenkamp Alpha mom, a 24-hour video-on-demand network set to arrive in April has lined up partnerships with Lowes Cineplex Entertainment and Macy’s West to help tout the first network for “hip moms.” The cable channel will be ad supported, but ads will not interrupt programming. Fifteen-minute shows will feature sponsor logos, bumpers, interstitials […]

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